The Problem

Meet our founder, Vanessa. Even as a fashion content creator, creating fresh and cohesive outfits was challenging. She spent so much time trying to figure out what to wear and she wished there was a streamlined solution.

Vanessa knew that she wasn't the only one struggling with this - one of the most frequent questions her community asks her is: "how can I create a cute outfit with little effort?"

She always answered:

Matching sets are the easiest way to effortlessly look put-together.

For instance, let's say you're going to the gym: grab a pair of leggings and its matching sports bra. You instantly have a perfect outfit that required zero thought. But there was a huge problem with traditional matching sets...

The Idea

Traditional matching sets confine you to a predetermined set. This completely limits creativity, versatility and functionality. Vanessa knew she had to take this basic concept by storm and completely expand it.

But what if there were 10, 20, or even 100+ tops that seamlessly matched with hundreds of bottoms? Tons of dresses and styling pieces that elevated every set? Where no matter which 2-3 pieces you chose, you always had a winning outfit?

You'd have an entire wardrobe of Mix & Match pieces that are as effortless as traditional matching sets but 100x more versatile. That's when the RAYN framework was born.

The Solution

Vanessa created RAYN for everyone: a common problem deserves an innovative solution. No more worrying about what you're going to wear. No more running late because you can't figure out which pieces to pair together.

Fashion should be celebrated, not complicated: RAYN is a styling solution that empowers the effortless expression of fashion while removing the headache of decision fatigue and online shopping.

As you add more pieces to your RAYN wardrobe, your potential Mix & Match combinations grow exponentially (literally). Welcome to your new fashion framework.